Deliverables
- Visual assets for online campaigns (Instagram, Twitter)
- Citylights, posters, and POS materials
- In-store stickers
- Comprehensive product photography (jewelry and watches)
- Cross-promotion activities and social media contests
A visually striking campaign that turned jewelry and watches into irresistible “treats” and strengthened the Klenoty Aurum brand on Instagram and Twitter.
Klenoty Aurum needed to strengthen its brand presence online, particularly on social media platforms such as Instagram and Twitter. The goal was to connect jewelry with the target audience of women aged 30+ and stimulate demand for the brand’s products. A key challenge was to drive this audience to the brand’s newly launched social profiles while increasing traffic to the website and e-shop.
We created a visually bold campaign that presented jewelry and watches as luxurious “eye candy,” instantly capturing the attention of the target audience. The key visual communicated the launch of Klenoty Aurum’s new Instagram and Twitter profiles while reinforcing overall brand awareness. The campaign was supported by contests, promotional activities, and recommendations to extend the communication beyond digital channels into offline spaces—outdoor media and in-store environments.
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