Deliverable
- Visuals for billboards (BB)
- Outdoor advertising
- Store branding
- New website/e-commerce platform
- Promotional materials
A creative campaign that boosted bike sales by spotlighting JUVACYKLO’s unmatched selection and passion for cycling.
JUVACYKLO, a bike retailer and service provider with over 30 years of experience, needed to increase bike sales and generate interest in cycling while insisting on maintaining its established brand.The challenge was common but demanding, as the campaign had to boost sales without changing the existing branding.
Our goal was to create an emotional design that would resonate with the audience and touch their hearts. A key element of the campaign was a unique and original idea. At the time of the campaign, there was a shortage of bikes on the market, but JUVACYKLO still had a wide selection available, which was crucial for the client to emphasize. We took the brief literally, using the slogan "JUVACYKLO kola má" (JUVACYKLO has bikes) to perfectly capture the essence. We created key visuals that connected bikes with well-known Czech sayings, using wordplay with the word "kolo" (bike). The visuals were so successful that sales significantly increased, and the campaign ultimately ran exclusively on social media. We also developed a new website aligned with the creative concept, which the client took over for further management after launch.
A new store concept where every interior detail creates an unforgettable tea experience and attracts customers with its creativity.
Read more
Display sets and in-store solutions for Baťa stores effectively showcasing the collection of women’s high heels featuring Insolia technology.
Read more
A visually striking campaign that turned jewelry and watches into irresistible “treats” and strengthened the Klenoty Aurum brand on Instagram and Twitter.
Read more
