Deliverable
- Fully furnished store interiors, meticulously detailed and ready for opening.
A new store concept where every interior detail creates an unforgettable tea experience and attracts customers with its creativity.
T2 Tea, an Australian brand, set out to expand into the European market, beginning with the UK, where tea enjoys great popularity. The challenge was to help T2 Tea establish its presence in Europe by opening new experiential stores. This involved not only designing but also producing the furniture for the stores.
The client wanted each type of tea to be paired with unique furniture. Some teas were intended for blending, while others were meant for display. Based on this, a detailed list was created specifying the furniture names and their intended purposes. The designer developed a concept that the client approved. The stores, typically around 100 m², were designed to create a memorable impression on customers upon entry.
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