Deliverables
- Custom display stands for showcasing footwear
- Structures for hanging graphics
- Floor graphics
- Window and mirror decals
Display sets and in-store solutions for Baťa stores effectively showcasing the collection of women’s high heels featuring Insolia technology.
Our task was to design and implement window display sets and in-store solutions for Baťa that would effectively showcase their new Insolia technology. These sets needed to be universally adaptable to various store sizes around the world (Europe, Asia, Africa, America). A key requirement was the simplicity and clarity of the installation, ensuring that local teams of technicians could easily manage it. It was crucial to ensure that this solution could be utilized in any store globally and reach a broad spectrum of customers.
Insolia is a revolutionary technology that brings a new level of comfort to the world of high heels. With Insolia, you can wear elegant high-heeled shoes up to three times longer than standard models without sacrificing comfort. Our solution aimed to visually convey this comfort to customers and demonstrate that beautiful shoes can also be comfortable.
We were given complete creative freedom to design the display sets and in-store solutions for Baťa. Our task was to use a few graphics and key visuals provided by Baťa as a guide, while the rest of the design was left to us. We worked with a color palette of gold, white, red, and silver.
The sets were designed as a mix of POS stands made from various materials, including metal, wood, plastic, and stickers. Large metal structures were created to hang graphics, positioned behind the display tables to direct attention to the products and prevent peering into the store. On the tables, there were metal frames for graphics and metal stands with wooden inserts for the shoes. Additionally, a metal butterfly, the central motif for Insolia, was designed to showcase the footwear. Another metal set, shaped like a shoe sole, was designed to highlight the Insolia technology by showcasing the shoe's layers. There were also sets of PVC graphics for mirrors, windows, and floors.
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